The Bookseller: Marketing and Publicity Conference 2013

This year's Marketing and Publicity Conference to be held by the trade magazine The Bookseller will be held on 9th July at Southbank, London.  The all-day event will include an award ceremony by the Book Marketing Society.  Guest speakers lined up include Karla Greci who is Strategic Partner Development at Facebook.  She will be discussing the development of a holistic marketing strategy and Patrick Brown, Director of Community at Good Reads, recently acquired by Amazon, will be talking about opportunities for partnerships between publishers and authors and the digital platforms.Both talks will be followed by a Q & A session.

This year's conference places a strong emphasis on digital publishing/marketing.  Sam Eades and Vicki Palmer, Publicity Manager and Head of Digital Marketing respectively, at Headline Publishing will be discussing their campaign for Snow Child while Alice Shortland, Bloomsbury's Marketing Manager, will discuss their campaing for the Polpo cookbook.  Tim Davies, MD of The History Press will present his campaign for their Titanic book which gained 120,000 followers on Twitter and generated huge numbers of sales on a very limited budget.  Tara Benson, Head of Marketing at Harlequin Mills & Boon will talk about how they engage with their community of readers to ensure audience needs are at the core of Mills & Boon's marketing strategy.